Problem
Overheating when sleeping leads to restlessness. 57% of U.S. adults report, occasionally, being too hot while sleeping.
Insight
Synthetic materials trap in heat and make mattresses hotter, leaving you feeling trapped in your sheets. Staying cool when you sleep is beneficial to your health.
Advantage
One of the biggest benefits of natural fibers is breathability. Avocado is non-toxic, natural and 100% organic.
The Idea
All our lives we are told that plastic isn’t good for you or the planet — so why would you sleep in it?
Sleeping on a mattress made of synthetic materials is a nightmare.
Plastic is Suffocating
Categories:
Art Direction and Design
Promotional Advertising
Deliverables:
Strategy
Brand Experience
Considering Avocado’s goal to be the most sustainable brand, this campaign would be entirely digital.
