Clothing choices are not purely functional.
They possess the power to express our unique personalities and, in a deeper sense, have the potential to transform our lives by forging connections.
The Idea
The Museum of Fashion, located in New York City, is home to a diverse array of exhibits showcasing fashion pieces spanning from historical classics to contemporary trends.
The museum's mission is to pay homage to designers from all walks of life, both established and emerging, and to illustrate the profound influence of fashion on society, as well as how society, in turn, influences the world of fashion.
Categories:
Art Direction & Design
Deliverables:
Brand Identity
Brand Experience
With an aura of sophistication and class, the Museum of Fashion immerses visitors in an experience that evokes the feeling of being part of a high-end fashion runway show.
The Identity
The brand identity draws inspiration from luxury clothing brands and contemporary design. It incorporates various fashion elements, including accessories, textures, and fabrics. Notably, the brand's logo evolves in color to align with the current featured exhibit.
The Experience
The app, which offers virtual tickets for admission, makes your museum visit easier and more enjoyable.
With virtual admission, you can enter the museum with a simple tap on your smartphone. No need to worry about paper tickets or physical passes.
You can explore our diverse fashion exhibits and access detailed information about each piece on your mobile device.
The app even provides real-time updates on featured exhibits and events, ensuring you never miss a must-see show.
The Museum of Fashion introduces their newest exhibition,
Revelry: A History of Fashion's Obsession With the Color Black
Black, which absorbs all colors, has always bewitched us. Over hundreds of years, its status and symbolism has shifted, traversing religions, classes and witch hunts, and the leather jackets of a million teenage rebellions.
To promote the latest exhibit, posters will be placed in multiple locations throughout the city. These will include the subway, bustling sidewalks, and the corners of prominent buildings.
The creation process for these posters involved a unique artistic approach. First the stencil was designed featuring the title 'Revelry'. Then the stencil was applied to various articles of black fabric using spray paint. The resulting pieces were then photographed to capture the essence of the exhibit.
Exhibitions Coming Soon
The Museum of Fashion store offers an extensive range of items, including fabric swatches, bags, clothing, and exhibit catalogues.
