Honua Coffee is an eco-friendly and sustainable coffee brand and cafe from Hawai’i
The Idea
Honua Coffee draws inspiration not only from its commitment to environmental consciousness but also from the rich cultural tapestry of the islands.
Hawai’i is the only U.S. state to grow their own coffee, notably the Kona variety, and it is cultivated with care in fertile volcanic soils. The unique climate, coupled with the rich minerals, contributes to the distinct flavor profile that sets Hawaiian coffee apart.
Moreover, as the second greenest state in the USA, Hawai’i provides an ideal backdrop for Honua Coffee’s harmonious blend of nature and sustainability.
Categories:
Art Direction and Design
Deliverables:
Brand Identity
Brand Experience
UI/UX
The Identity
Incorporating the Hawaiian language, ʻŌlelo Hawaiʻi, into its identity, Honua Coffee derives its name from the word “Honua,” meaning the world. This choice goes beyond a mere label; it signifies a profound commitment to caring for the environment.
The name “Honua” exemplifies the brand’s approach to coffee production, emphasizing a harmonious coexistence with nature.
The brand’s logo is designed after traditional Polynesian symbolism, and serves as a visual representation of the values of Honua Coffee.
In Hawaiian culture, the Sun is a powerful emblem, signifying good energy, joy, and happiness. It embodies the great source of light that sustains life, provides vital energy and health nurturing the growth and manifestation of all organisms. This symbolism mirrors the brand’s dedication to fostering positive energy and sustainability.
Within the inner design of the logo lies a Marquesan cross, known as “peka ‘enana”, which translates to “cross of the people” or “posterity."
This symbol represents peace, balance, and harmony—serving as a visual representation of the brand's ideals and the value of Hawaiian coffee.
The primary type face, Colgneries, was chosen for its humanist feel and organic shape.
The secondary typeface, Noh, was chosen for its cleanliness and legibility.
The palette is inspired by hibiscus flowers, a symbol of beauty and grace, that creates an aesthetic harmony with the natural wonders of the islands
The Experience
The menu uses local ingredients sourced from the islands, ensuring that every sip and bite is a genuine taste of Aloha. Savor a cup of the signature Honua blend, where the beans are harvested from the fertile volcanic soils, imparting a unique and bold flavor that can only be found in the Pacific archipelago.
Not just cups but a part of a greater mission.
As you enjoy your coffee, you're contributing to a greener world. Honua coffee cups are crafted from biodegradable and compostable materials.
These biodegradable cups, adorned with vibrant designs inspired Polynesian symbolism, are designed to be planted.
You can take them home and watch as your cup transforms into a beautiful plant
Or, embrace the spirit of Aloha in our cafe by participating in the in-cafe Aloha Planter.
Plant your used cup in the Aloha Planter, and witness the growth of a small garden right in the heart of our space. It's a communal effort to cultivate beauty and sustainability, a reflection of the interconnectedness that defines Hawaiian culture.
Honua's coffee bags are crafted from 100% biodegradable burlap, a material made from natural, unrefined plant fibers like jute.
Standing as a testament to our dedication to eco-friendly packaging, burlap not only gives off a rustic charm but is also a zero-waste champion, easily recycling back into the soil and leaving behind no ecological footprint.
Learn more about the islands, and Hawaiian grown coffee on Honua’s social media.
Or take a trip to Hawai’i and witness the greenest state firsthand.
